What is Allure's mission?
Our mission is to provide expert bra fitting services to all people with confidence, integrity, and respect, empowering them through education and support.
Since 2003, Allure Intimate Apparel has been a family-owned boutique dedicated to celebrating women of every shape, size, and age. We believe every woman deserves to feel comfortable and confident, and that starts with the right fit. Our highly trained associates share their expertise and passion with hundreds of clients every day in a warm, private, and pressure-free atmosphere.
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How did Allure get started?
Allure Intimate Apparel was founded in 2003 in Southeastern Wisconsin. The idea came from Joy Anderson, mother of co-founder Peter O'Malley, who recalled a beloved bra-fitting shop from her childhood in Whitefish Bay and recognized that women still ...
What awards has Allure won?
Allure Intimate Apparel has earned national recognition as one of the premier lingerie boutiques in North America. Since 2003, we have had the honor of performing over 810,000 personalized bra fittings, helping women find comfort and support — many ...
What is a leisure bra?
A leisure bra is designed for comfort above all else. It's the bra you reach for on days off, while working from home, running quick errands, or anytime you want light support without the structure of an everyday bra. Think of it as the sweet spot ...