Why is my underwire bra so uncomfortable?
If your underwire is poking, digging, or rubbing, the most common cause is a cup that's too small or the wrong shape for your body. When the wire can't fully encircle your breast tissue, it ends up sitting on the tissue itself — which is both uncomfortable and unsupportive. Getting into the correct cup size often makes underwire feel completely different.
If the wire is digging into your stomach or ribs even when the cup size is correct, the wire shape may simply not be right for your body. In that case, a wire-free option may be more suitable. Modern wireless bras use advanced construction techniques that provide good support, though typically with slightly less lift than a wired style.
Bras should never be painful. A complimentary fitting at any Allure location can determine whether you need a different size, a different style, or a wire-free alternative. No appointment required.
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